Using the approved style guide from my creative director and senior designer, I aimed to push the boundaries of photography by shooting products out of packaging to create a playful scene of Legos walking across the snowy hills, and in-action shots of toys in use to show how the toy works. A “top gift” bug was placed on highly valued, sought-after toys to help parents with their holiday shopping. Bold, fun copy was used sparingly throughout the Toy Book to support gift categorization.