Fred Meyer Holiday Toybook 2024
I collaborated with a cross-functional creative team to create Fred Meyer’s 2024 Holiday Toybook, featuring a whimsical winter wonderland theme that celebrates the joy of children at play.
Agency: Inspired Thinking Group (formerly PureRED)
Role: Collaborator, Designer, Assisted Photography Direction, Layout Design
Deliverables: Email, email banners, and social posts.
Programs: Photoshop, After Effects
Using the approved style guide from my creative director and senior designer, I directed shots of products out of packaging to create a playful scene of Legos walking across snowy hills, as well as in-action shots of toys. In addition to a “top gift,” a bug was placed on highly valued, sought-after toys to help parents with their holiday shopping, and a QR code offering an additional 20% coupon was placed on a few spreads. Bold, fun copy was used sparingly throughout the Toy Book to support gift categorization
Overview
A digital banner for customers to use at their nearest location.
