Fred Meyer
A collection of standard and holiday weekly ads and promotional advertisements created for Fred Meyer.
Agency: Inspired Thinking Group (formerly PureRED) Role: Designer, Photography Direction, Layout Design
An example of a collaboration in the lead page design process. After being assigned a specific week by the creative director, I am tasked with developing three concepts that not only meet the client’s standard requirements but also push the creative.
For 2025’s Back2School, I explored different photography options and layout designs to highlight premium brands and deviate from the standard look. The page is then handed over to the art director, who works with the client and the creative director to finalize colors and product placement, ensuring the lead page remains consistent with previous weeks.
Back-2-School Lead Page
Final
Concepts
Standard
Every day promotional advertisements focusing on home and apparel.
From Halloween to Christmas, I was assigned various spreads and pages where I had the opportunity to expand on the established holiday creative and influence the photography direction.
Seasonal
Promotional & Brand Highlights
A variety of pages highlight premium brands and Fred Meyer’s annual sales.
