During my time at ChaseDesign (now FutureBrand), we created in-aisle experiences that changed in-store shopping behavior and increased brand awareness.
Procter & Gamble
Agency: ChaseDesign (now known as FutureBrand) Role: Designer, Art Direction
On-shelf communication pieces highlighting Crest's new HD and 3D White 2-step toothpaste trial packs. The trial packs sit on a high-rise dispenser, and the graphic sits on the front of the tray and covers part of the shelf.
Crest
Customers who purchase clinical strength deodorant expect maximum protection and optimal results. After collaborating with a senior product designer, we created an in-aisle section that grouped all of Secret’s clinical-strength products. However, due to retailer SKU restrictions, we changed our direction.
Instead, we included all brands that had clinical-strength products, focused on communication pieces that educated on the three different forms (clear gel, invisible solid, and smooth solid) and their benefits, and created a small section to highlight Secret’s brand using blue-dyed plexiglass dividers.
Secret & Clinical Strength Deodorant
Procter & Gamble (P&G) and Illumination partnered together to create a back-to-school line of Puff facial tissues to promote the new film “The Secret Life of Pets,” which was set to release in Summer 2016. My task was to design a display to fit Walmart's back-to-school palette wrap using approved brand assets.
