Procter & Gamble In-store Signage
During my time at ChaseDesign (now FutureBrand), we created in-aisle experiences designed to influence in-store shopping behavior and increase brand awareness.
Agency: ChaseDesign (now known as FutureBrand)
Role: Designer, Concept Direction
Programs: Photoshop, After Effects, Illustrator
Customers who purchase clinical strength deodorant expect maximum protection and optimal results. After collaborating with a senior product designer, we created an in-aisle section that grouped all of Secret’s clinical-strength products. However, due to retailer SKU restrictions, we changed our direction.
Instead, we included all brands that had clinical-strength products, focused on communication pieces that educated on the three different forms (clear gel, invisible solid, and smooth solid) and their benefits, and created a small section to highlight Secret’s brand using blue-dyed plexiglass dividers.
Secret & Clinical Strength Deodorant
Procter & Gamble (P&G) and Illumination partnered together to create a back-to-school line of Puff facial tissues to promote the new film “The Secret Life of Pets,” which was set to release in Summer 2016. My task was to design a display to fit Walmart's back-to-school palette wrap using approved brand assets.
