Rite Aid + Clear Digital Campaign
A cross collaboration between PureRED’s internal teams to create a marketing campaign promoting Rite Aid’s new partnership with CLEAR, a security identity company, to provide Rite Aid customers with digital access to their vaccination records. Giving all a peace of mind as they navigate this new world.
Agency: Inspired Thinking Group (formerly PureRED)
Role: Designer
Deliverables: Email, email banners, and social posts.
Programs: Photoshop, After Effects
At the height of the pandemic, Rite Aid stepped up by not only offering COVID-19 vaccinations but also partnering with CLEAR to provide customers with a convenient proof-of-vaccination option, aiming to build trust and confidence in its services.
To announce this new option and encourage vaccination, I helped develop a marketing campaign to inform returning and new customers eager to safely restart their day-to-day lives in this new environment, fostering a sense of community and shared responsibility.
Deliverables included email blasts, email banners, landing page banners, and social media posts, designed to communicate and help customers access vaccination information and options.
Partnership with Clear
Instructions for downloading and using the Clear app for Instagram. Collaboration done with the agency’s in-house social team.
