During my time working with the leading pharmaceutical brand, Rite Aid. Rite Aid creative team, I collaborated with copywriters, the social team, and the creative director to develop a campaign announcing Rite Aid’s new partnership with CLEAR, a security identity company, to provide Rite Aid customers with digital access to their vaccination records. Giving all a peace of mind as they navigate this new world.
Rite Aid + Clear
Agency: Inspired Thinking Group (formerly PureRED) Role: Designer
At the height of the pandemic, Rite Aid stepped up by not only offering COVID-19 vaccinations but also partnering with CLEAR to provide customers with a convenient proof-of-vaccination option, aiming to build trust and confidence in its services.
To announce this new option and encourage vaccination, I helped develop a marketing campaign to inform returning and new customers eager to safely restart their day-to-day lives in this new environment, fostering a sense of community and shared responsibility.
Deliverables included email blasts, email banners, landing page banners, and social media posts, designed to communicate and help customers access vaccination information and options.
Partnership with Clear
Initial email for current customers.
Email banners
The 2nd email reminded customers that flu shots were also available.
Email banners for flu and covid-19 vaccinations
Landing page banners for Rite Aid’s homepage. In desktop, tablet, and mobile sizes.
Instructions on how to download and use the Clear app for social media.